For brands and tourism boards
UAE Travel Influencer and Content Creator in Dubai
Umut İlkaya, professionally known as Umutdxb, is a Turkish travel content creator, filmmaker and licensed drone pilot based in Dubai, United Arab Emirates. He publishes as Umutdxb — this site and the social channels behind it — covering hotels, restaurants, destinations and hidden gems across all seven Emirates.
About Umut İlkaya
Umut İlkaya is a Turkish travel content creator, filmmaker and licensed drone pilot based in Dubai, and the person behind every guide on this site. He has lived in the UAE for over ten years and works with hotels, resorts, restaurants and tourism organisations across the seven Emirates as a UAE travel influencer and hospitality content creator. Full profile: About Umut İlkaya.
About Umutdxb
Umutdxb is the name Umut publishes under, and the name of this publication — the two are one person and one brand. Everything here has been visited. There is no aggregated content, no rewritten press release and no stock photography in the guides; the pictures on an article are the ones taken on the visit. For a property that means coverage that reads as a real account rather than an ad, and for a reader it means the practical details were checked on the ground.
The second difference is durability. A Reel peaks in a week; a written guide on this site keeps arriving from search months later, linked from its destination hub and credited to a named author with a real profile.
UAE travel expertise
- Luxury hotels and resorts
- Desert and island escapes
- Staycations
- Restaurants and cafés
- Destination and tourism-board campaigns
- Outdoor and adventure travel
- Aerial and drone storytelling
Audience and social platforms
The audience is concentrated in the United Arab Emirates — residents planning weekends, staycations and road trips — alongside visitors researching a UAE trip before they arrive. Current follower and reach figures are supplied in the media kit rather than published here, because they change every month.
- Instagram @umutdxb — the main channel for Reels and Stories.
- Instagram @umutilkaya — personal account.
- YouTube — longer destination and property films.
- TikTok — vertical short-form.
- Facebook and Threads.
- UmutIlkaya.com — the international travel and filmmaking portfolio.
Luxury hotels and resorts
The hotel work is the core of it: desert resorts such as Al Maha in the Dubai Desert Conservation Reserve and The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert, island properties like Anantara Sir Bani Yas Island and Anantara Mina Al Arab, and city stays including W Dubai — Mina Seyahi. As a UAE hotel influencer, that is the category with the deepest back catalogue.
UAE hidden gems and destinations
Destination work covers places that need explaining rather than places that sell themselves: Najd Al Maqsar in Khor Fakkan, things to do in Hatta, and Dalma Island off Abu Dhabi — the kind of UAE hidden gems that reward a guide over a caption.
Restaurant and experience coverage
Restaurants, cafés and beach clubs get the same treatment as hotels: a visit, a shoot, and a verdict on whether the drive is worth it — Karaf by Bahçe on The Palm, Bambooda in Dubai and Habib Beirut in Khor Fakkan are examples. Food, room and interior stills are delivered for the venue's own use.
Tourism-board campaigns
Destination campaigns run wider than a single property: a route, a season or an emirate, covered as film, stills and a written guide that stays indexed. Umut has worked with Ras Al Khaimah Tourism Development Authority among others, and as a Dubai content creator covering all seven Emirates he can build an itinerary that holds together across several stops.
Cinematic video production
Films are shot, cut and graded in-house — property films, destination pieces and the vertical edits that go with them — so one campaign arrives as a single consistent package rather than as footage from three suppliers.
Licensed aerial and drone filming
Aerial coverage is flown under UAE permits through Sortie Media, a DCAA and GCAA permitted drone operator. That licensing is what makes the footage usable commercially rather than merely nice to look at.
Collaboration formats
Selected collaborations
Brands and properties
- The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert
- The Ritz-Carlton Doha
- Six Senses
- Raffles Doha
- Fairmont Doha
- Ras Al Khaimah Tourism Development Authority
- White Sand Luxury Villas, Zanzibar
- Dyson
Collaborations
Awards and media recognition
- Photography Influencer of the Year — Filmfare Middle East, 2023 and 2024
- UAE Golden Visa — Granted for creative contribution to the cultural and media sector
- CNN Arabia — Featured twice for UAE visual storytelling
More detail on the About Umut İlkaya page.
Work with Umut
Send the brief — property or brand, location, dates, deliverables, usage rights and budget range — from the work with Umutdxb page. You get a reply with availability, a proposed approach and a rate for the deliverables requested.
Contact information
Email hi@umutdxb.ae — it reaches Umut directly. Based in Dubai, United Arab Emirates. Instagram @umutdxb for a faster reply on something short.







